
Hasbro Explains How Star Wars Toys Get Chosen, and Why They Sometimes Take Forever
Published on August 4, 2023

When I was 19 years old, I stood outside a Toys “R” Us for hours, waiting for midnight so I could buy toys from Star Wars: Episode I - The Phantom Menace. It was mere weeks before the movie was released, the hype was at an all-time high, and I spent a lot of money because of it.
