Chrome Users Now Worth 30% Less Money Thanks to Google's Cookie Killing, Ad Firm Says

Published on January 11, 2024

One week ago today, Google disabled tracking cookies for 30 million Chrome users, amounting to just 1% of the 3 billion people who use the internet’s most popular browser. By the end of the year, Google will block these cookies entirely and replace them with a new tracking system that’s a bit more private called “Priva…

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